Fascinated by the material value and future potential of the traditional Japanese plant hemp (ōasa), the sustainable lifestyle brand Kuraya was founded.Hemp has long been believed to have protective powers against evil and has historically been used in sacred contexts, such as the sacred ropes (shimenawa) at Ise Grand Shrine. Kuratomi reinterprets this traditional material for modern living, creating items that combine both functionality and beauty.Hemp is a fast-growing plant that completes its life cycle within a single year. It thrives with only water and requires no pesticides, making it a naturally sustainable crop. Its roots help purify the soil, contributing to environmental regeneration. Through creative activities using this sustainable material, the brand aims to convey the comfort of living in harmony with nature and the wisdom of ancient Japan.
